Tesla’s European Slump Deepens as BYD Gains Market Share
Tesla's revenue decline in Europe has now extended to eight consecutive months, with the electric vehicle Maker losing ground to aggressive competitors led by China's BYD. Registrations plummeted 47.3% in France, 84% in Sweden, and 50% in the Netherlands during August—all while broader auto markets in these countries showed growth.
BYD's expansion proves particularly devastating in Southern Europe. The Chinese automaker outsold Tesla by nearly 2:1 in Spain during August, capitalizing on government subsidies to achieve 400% year-on-year growth. Analysts attribute Tesla's struggles to intensified competition and shifting consumer preferences toward more affordable EV options.